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How to use tags on Shopify?

Discover Shopify's tags tool, a very useful option to manage and organize your eCommerce.


The Shopify platform offers its users different tools to increase the productivity of their eCommerce, such as tags, which we will explain below.

Shopify tags are used to group, search, filter and make massive changes in the "products", "transfers", "customers", "blog posts", "orders" and " pre-orders" sections of the different items of an eCommerce.

How can I generate tags?

We can create Shopify tags in the detail pages of the sections we have mentioned above: product, transfer, customer, blog post, order and pre-order.

From the "Tags" section, we select the name we want within the provided list or add a different one, which will be created automatically for future use of a tag with this name. Finally, we must save the changes to our tags.

To make changes to the tags, just go to the "View all tags" section in the details pages. In this section, we can add new tags, delete the ones we want or see the list of all the tags we have in our section by clicking on "Manage" and applying the changes we have made.

In addition, it is important to remember that we can use the mass action option to add or delete tags in bulk, which will simplify our work

What types of tags are?

  1. Product tags: group products according to the chosen criteria. Allows you to filter products on the Products page and the Inventory page.
  2. Transfer tags: group inventory transfers in a specific way. Within the Transfers page, it allows to filter them by tags.
  3. Customers tags: allow you to segment customers on your information page. They are created and filtered in the Customers page
  4. Blog posts Tags: group blog articles together. On the Blog Articles page, articles can be filtered by tags.
  5. Orders tags: group orders with specific characteristics and are filtered on the Orders page.
  6. Pre-orders tags: as above, groups orders, in this case pre-orders, with specific characteristics. These tags will be added as order tags when the pre-order is placed.

What are the advantages of tags?

The main advantage of tags is that they help us to classify items, so that we can perform mass actions, on a set of items with the same tag, which is very useful to increase the productivity of our eCommerce.

The tags are very effective if we want to hide a category of products from our eCommerce completely because we have stopped selling those products or the season has ended, we simply select the tag that groups the products in the desired category and use the mass action to hide them.

A good example to understand the usefulness of this feature is to see how easy it is for tags to hide "Summer" or "Winter" items at the end of the season in bulk. Although, you must remember that the options to classify your products by tags are endless and you can choose the one that best suits your eCommerce.

Also, tags help us to organize our products and filter them within the search engine to help customers find a product easily, because, although our customers do not see the tags we have created, these group a set of products with some common feature which can be useful to filter and search for products.

Another advantage of creating tags is the possibility of filtering orders by tags, in our Orders page. In this way, we can know which tag groups the most or least sold products, among others, generating data that will help us both in our communication as eCommerce, and in the marketing actions to be developed.

On the other hand, the option to add tags to the profile of our customers, will help us in sending personalized communications, for example, welcome or reminder emails. In this way, an email can be sent automatically to a group of customers with a specific tag. As with products, customers can be segmented in multiple ways, for example, by number of orders, shopping cart value, new users, name, city, etc. to create fully personalized messages that encourage interaction.

Therefore, the use of tags in your eCommerce will help you to manage and organize your store. In addition, it will provide you with relevant data about your business and help you personalize communications through customer segmentation.

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