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Automation in eCommerce: Is it necessary?

Discover how automations are a great advantage for your eCommerce.


If you manage an online business, whether large or small, you probably lack hours in the day to carry out all the tasks on your list. Keeping track of price management, shipping orders, inventory control, customer service, marketing... In addition, you will have noticed that many of these activities are very specific and repetitive, but essential to your business even though they take up a lot of time in your day.

Finding yourself in this situation in which you have to juggle to comply in all areas, is complicated, but it has a solution. If you have an eCommerce and you feel identified, read on and find out how automation can streamline certain key processes for your store while devoting more attention to those more demanding tasks.

What is eCommerce automation?

Automating processes in an eCommerce consists on the use of software dedicated to convert those activities that until now were done manually into workflows. These workflows are made up of groups of interrelated tasks that are carried out in a specific order to achieve a specific goal.

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How can automation benefit my business?

If you're still not sure why automation can optimize the management of your eCommerce, here are 4 reasons why it's a good idea:

  • It lightens your workload or your employees' workload. This way, you will be able to dedicate more time and resources to those tasks that require more attention.
  • It allows you to detect errors and anomalies in your processes. By automating your tasks using specialized software, you will have access to effortless reports and data that will allow you to notice any process failures in the shortest possible time.
  • Reduce risks. By replacing manual work with automations, you will reduce possible human errors and obtain more accurate results.
  • Save money. In addition to increasing the productivity of your eCommerce by reducing the time needed to do routine tasks, automations allow your business to save money because tasks that used to require a certain number of workers can be performed by a single software.

What processes of my eCommerce can I automate?

In almost all areas of your company, there are tasks that can be automated to a greater or lesser extent so that they can be performed without the need for you or one of your employees to be aware of them at all times. Learn about some tools that can make your company's day-to-day running easier by helping you automate eCommerce processes:


This platform allows you to manage the social media of your online store in a very simple and efficient way. Among its functions are the creation of content adapted for most social networks, scheduling the publication of posts in the different profiles or the analysis of the main metrics to analyze the results of your publications.


This software helps you manage customer service by automating the management of interactions from a single place to resolve customer queries and problems quickly through different media: live chat, messaging, email, phone or social media profiles.


Its CRM allows you to apply automation features that facilitate increased traffic to your website and increased conversions of visitors into customers. In addition, it allows you to carry out complete inbound marketing campaigns using a single tool.


This accounting software allows you to keep your eCommerce finances in a simple way. Through packages that offer basic functions, you will be able to control your business finances in an automated way by keeping your books updated automatically, for example.


Planet makes it possible to easily keep detailed control over your stock, the movements made by other competing stores and the metrics that make your business grow. With this software you can build predefined actions to save time, avoid mistakes and focus on your customers. It allows you to schedule your discounts to take place at a specific time and save time by avoiding changing your prices manually.

If you are looking for an easy and intuitive tool, don't hesitate to book a demo to see all the benefits we offer for your eCommerce.

These are just some of the tools you can choose from to automate your online store, but there is a wide variety of software that can be adapted to your business needs. If you want to get the most out of your eCommerce effectively, start automating your processes and you will see the results sooner than you think.

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