5 tips to create your eCommerce

Many people are currently looking to create their own online business, and the data are clear, eCommerce invoices more money every day in Spain, according to CNMC data, its growth in our country accounted for more than 13.5% in the second trimester of 2021, compared to the previous year.

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So, if you also want to create your own eCommerce but do not know how to do it, in this Planet's blog this week we show you some fundamental steps and tips that you should follow.

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1. Define your product or service

To sell online, it is essential to know what to sell and why, for this, it is important to conduct a market study, which can predict and substantiate with data the success of your business.

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What can you research?

What sectors are most successful selling through eCommerce (we anticipate that the textile industry is currently winning), what will be your goals, what kind of product and how you are going to sell it, what can be your competitive advantage to stand out from your competition, etc.

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It is important to have these aspects defined to start creating your eCommerce.

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2. Define your target

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Knowing who your customers are means knowing why they are looking for your product, what their needs are, their interests, their habits, etc. Therefore, it is important to have well defined the target of your eCommerce, as this will guide you in your way of selling and communicate with your potential customers.

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We advise you to focus on a specific target, although you can gradually generalize it, since it will be easier to position yourself as an expert in a more specific product category.

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3. Analyze the market

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We talked about the importance of conducting market research to know what is currently trending in the market and thus create a successful business strategy, which is as important as analyzing your competition.

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What should I know about my competition?

The answer is simple: you should know everything. This implies from knowing what products they sell and to whom, to knowing what kind of pricing strategy they use.

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What they post, how they do it, with what tone they communicate, at what price they have their products, when they discount them, what products they sell the most, what price range they have, etc.

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The analysis of your competitors is something fundamental, and very broad, so you can use different tools that will allow you to obtain this data, including our Planet platform, where you can analyze in detail the products of your competitors and their prices.

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4. Establish a marketing strategy

Knowing how you are going to focus the communication of your brand is essential to be able to position yourself in the market, especially when it comes to eCommerce, since you will have to establish a digital marketing strategy to position your brand in search engines, which involves investment in SEO and/or SEM, creating a website to host your eCommerce with the appropriate CMS ...

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Therefore, it is important to define your marketing strategy well: what is your goal, what is your target, what actions you are going to perform, when, with what budget, etc.

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5. Define your budget

To start creating your eCommerce you must know the budget it will require and be able to calculate what your initial investment will be.

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To calculate your budget you must take into account the price of the domain, hosting, web design and maintenance, products or materials needed, logistics, advertising investment, brand design, ... therefore, it is important to define it in detail and see what your possibilities are.

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In addition, you must take into account that there are financial services that can help you cover the necessary expenses to create a new company.

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And now that you know our 5 tips...there is no excuse to make your eCommerce a success.

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