5 Tips for your Shopify store [2023]

If one of your goals for 2023 is to improve your eCommerce, keep reading, because this week on the Planet's blog, we tell you some tips to improve your Shopify store.

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The predictions for this year in eCommerce are very positive, specifically, it is expected a 20% growth in revenue compared to 2022, according to data from Webloyalty, so optimizing your eCommerce will be an essential step to achieve an increase in your sales this 2023.

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Here are 5 tips to help you prepare your Shopify store.

1. Manage your product inventory properly

Product management is one of the essential parts for the success of an eCommerce, so we must pay special attention to our products.

Is the inventory updated?

It is important that you check your product inventory at least once a month. This way, you will be able to detect errors such as the sale of out-of-stock products.

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Shopify offers an inventory section to help merchants manage their stock easily and add possible changes. In addition, it offers inventory reports that will be really useful for you to keep track of your eCommerce inventory.

Why add new products?

An eCommerce that makes inventory changes will show its customers that it is constantly growing and looking to bring in new products.

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Therefore, adding new products to our eCommerce will make customers interested in what's new and they will access more regularly to discover new trending products.

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In addition, the change of inventory will be positively valued by Google and will encourage web traffic to your Shopify store, always keeping in mind that these changes should be regular, so it is better to upload new products gradually.

2. Optimize your store for mobile

Online sales using mobile devices continue to increase in 2023, it is estimated to increase from 60% to 65% during this year, so having a website that is optimized for these devices will be one of the keys to increase your sales.

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Users buy from anywhere and at any time from their mobiles, so the design of your store must allow the whole shopping process to be easy and fast.

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Shopify offers themes with responsive designs, that is, designs that adapt to all types of devices, which in addition to helping you sell to a larger audience, is also positively valued by Google for positioning.

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Además de utilizar plantillas responsive en nuestro eCommerce, podemos tener en cuenta algunos consejos que ayudarán a tus clientes a tener una buena experiencia de compra desde el móvil:

• Control loading speed, because if your page takes a long time to load the information, you may lose customers.
• Use optimized images.
• Do not use too long texts, they may impede easy navigation from the mobile phone.
• Analyze the design of each page of your eCommerce from any device, to solve possible errors or make changes.

3. Focus on customer loyalty

Repeat purchases by your customers will increase your sales significantly, so, in addition to offering your customers a good shopping experience, you can choose to include a loyalty program in your eCommerce.

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Shopify, collects in its blog 7 strategies for customer loyalty that will be very useful in your eCommerce:

1. Improve customer service with chat, return policies, help desk support, etc.
2. Offer gifts to your most loyal customers.
3. Thank them for their purchase in a personalized way, for example, with handwritten notes.
4. Implement an email marketing strategy to establish a better relationship with your customers.
5. Offers loyalty discounts.
6. Implement loyalty programs through points rewarded with discounts, loyalty cards that offer exclusive benefits, etc.
7. Organize contests to surprise your customers and increase their loyalty.

4. Sells internationally

If you want to increase your sales and expand your eCommerce, expanding your shipments to other countries will exponentially increase your number of potential customers.

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It is important to know your target in depth and study the possibilities of shipping, cost, taxes, how to manage returns, etc. and assess the possibilities of your business to have international sales.

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If you choose to expand your geographic delivery range, translating your website into different languages will help you reach your audience and improve your positioning.

5. Use Shopify Apps

Shopify offers the possibility to install different apps from Shopify App Store classified by categories to enhance your eCommerce.

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Planet helps merchants manage their discounts and automate actions in their eCommerce, such as price changes, tag and product status management to save merchants time, but there are multiple App options that will help your eCommerce grow and optimize your work.

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Check out these tips and increase your eCommerce sales this 2023!

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